Spotting and avoiding online shopping scams

Online shopping is one of the biggest perks of modern technology. Sales are everywhere, and in just a few taps, those shoes you’ve been eyeing, your favorite coffee beans or the latest tech can show up at your door. Sounds great, right? Unfortunately, online shopping has also opened opportunities for cybercriminals.

The Pew Research Center recently reported that more than one in three Americans have fallen victim to an online shopping scam. To keep you updated and informed, we’ve rounded up the most common scams to be aware of. Here’s how they work and how you can protect yourself!

Copycat retail websites and mobile apps

Copycat sites and apps mimic trusted retailers in their design, logo, slogan and URL. They often offer steep discounts and make promises like free shipping or overnight delivery that make it seem even more convenient. Remember, if it sounds too good to be true, it probably is. Plus, look out for signs of imposter sites like:

• Deals seem unrealistically cheap or far better than other retailers.
• Website quality looks off — strange grammar, misspellings or sloppy design.
• Contact info is limited or suspicious, with no clear customer service options.
• The URL looks unusual, with odd characters, misspellings or nonstandard domains.

Before you click “Buy,” take a closer look — and protect yourself from copycat scams.

Social media post and ad scams

Scrolling through social media and spot an unbelievable deal? Take a step back. Scammers are getting crafty on Instagram and TikTok, using sponsored ads that look polished, urgent and convincing. Their goal? To get you to click fast — before you can spot the red flags. Watch out for:

• Flashy “limited time” deals designed to spark impulse buys.
• Brands you’ve never heard of offering prices that seem unreal.
• High-pressure messaging meant to make you act without thinking.
• Ads that look legitimate but lead to fake or low-quality sellers.

Take a breath, look closer and do a quick check on the company. A few seconds of caution can help you protect your money — and your peace of mind.

Internet auction scams

Online auction sites can be a great way to find value — but it pays to stay aware.
Platforms like eBay or Poshmark make buying and selling easy, but misrepresentation, delayed shipments and nondelivery can put your financial well‑being at risk. A few quick checks can help you shop with confidence and keep your money protected. Before you bid, take these smart steps:

• Know the rules. Review how the auction works and what buyers and sellers are responsible for.
• Check protection options. Look into shipment or transaction insurance and how the site handles disputes.
• Research the seller. Read reviews, feedback and return policies to spot any red flags.
• Use secure payment methods. Choose a credit card or trusted third party service to make disputes easier if something goes wrong.

A little precaution goes a long way toward keeping your finances — and your online shopping — in balance.

Online pet adoption scams

Pet scams can be heartbreaking — and scammers know it. Fraudsters often pose as breeders or desperate pet owners, sharing fake photos and emotional stories to lure you in. You think you’ve found a new furry family member, only to discover the seller disappears — along with your money. A few careful steps can help you protect both your wallet and your dream of a new pet. To avoid online pet adoption scams:

• Research the seller. Read reviews and look for red flags.
• Ask for a video call. Confirm the pet is real and in their care.
• Skip upfront payments. Use secure methods or pay when you receive the pet.
• Visit in person. Meet the pet and see its living conditions when possible.
• Trust your instincts. If something feels off, walk away.
• Consider adoption. Shelters and reputable rescues are safe, caring options.

A little caution helps keep your heart — and your money — in balance.

It can feel euphoric to buy something online, or maybe you’re quickly going through the steps to get a necessity. Either way, it’s easy to ignore the risks of being scammed and rush into making an online purchase. You can learn more about online shopping scams from the Better Business Bureau® and learn more about scams by visiting our Learning Center.